‘The ‘we will build it so they’ll come’ approach to audience engagement with digital humanities tools and projects is long over. As a philosophic approach, it rarely worked. Rather, developers of successful DH projects work at audience engagement and retention. The idea of using crowdsourcing as a means to get some of the more difficult-to-automate aspects of project workflow completed has become popular in recent years. Yet, a recent workshop of a wide cross-section of these projects at DH2016 revealed a generally low success rate. Rather than think of audiences as ready made to do our drudge work, I propose in this talk that we adopt a social engagement approach to find, retain, and enrich audiences of digital scholarship, demonstrating this through two projects, Letters of 1916 and Contested Memories: The Battle of Mount Street Bridge’.