Center for Creation, Content and Technology (CCCT) Seminar
Friday 20 September 2013, 16.00-17.00 (followed by drinks), Science Park 904, room C1.112
Under the CCCT umbrella, researchers from the humanities, the social and behavioral sciences, and the natural sciences collaborate in a multidisciplinary setting on information-rich research topics. CCCT is organizing monthly seminars in which speakers report on research activities that are of shared interest.
Speaker: Jochen Peter (Communication Science, FMG, UvA)
Teenagers in the digital age: A new era of adolescent identity formation?
Have you recently wondered what teenagers do with social media all day long? And did you ask yourself in the next minute what social media do with teenagers? Then you may have ended up with mixed emotions. On the one hand, you may have thought of the new opportunities that teenagers have – to explore their identity in a relatively safe space; to develop meaningful relationships beyond the obstacles of face-to-face communication; and to find social support in sensitive issues. On the other hand, you may have thought of some of the problems that teenagers may face – age-inappropriate content, shallow friendships, and abusive social relationships, for example. In his lecture, Jochen Peter will approach the questions, and confusion, that currently surround teenagers’ use of social media from a developmental perspective. Based on nearly ten years of research among more than 7,000 Dutch teenagers, Peter will explain why important developmental steps in adolescence make social media so attractive for young people. Next, he will outline how the internet affects teenagers’ identity development, notably their self-concept, formation of friendships and sexuality. Finally, Peter will address emerging issues in teenagers’ identity construction in and through social media.
Speaker: Willemijn van Dolen (Strategy and Marketing, Faculty of Economics and Business, UvA)
How social media changes the field of marketing
The field of marketing, practice and research, changes due to the rise of social media. Consumers post their opinions, share information, read the reviews of others, and organize themselves for crowd-sourcing activities. Companies in general, and marketers in particular, lose control while consumers gain control. At the same time, new marketing opportunities for companies arise. Not only companies are exposed to these changes, also marketing scholars. The research questions and the bulk of data that comes available due to social media require different research methods, skills and tools. In this presentation, Van Dolen will present several research projects that involve these new data and she will show the need for interdisciplinary research.
Moderator: Maarten de Rijke (Institute of Informatics, UvA)
Date and Time: today, Friday 20 September 2013, 16.00-17.00 (followed by drinks)
Science Park, room: C1.112
Science Park 904
1098 XH Amsterdam
Jochen Peter (PhD 2003, UvA) is a professor in the Amsterdam School of Communication Research (ASCoR) at the UvA. His research interests focus on adolescents’ use of new media and its consequences for their psycho-social development and their sexual socialization (www.ccam-ascor.nl)
Willemijn van Dolen is professor of Marketing in the Faculty of Economics and Business at the UvA. She conducts research in the area of online marketing. Her publications cover subjects such as online collective buying, impulse buying and online consumer sentiment. In a second avenue of research, Van Dolen assesses the demand for and supply of online helplines for children. Van Dolen served 5 years as the director of the MBA programmes at the Amsterdam Business School of the UvA and since September 2011, she is Director Corporate Relations of the Faculty. She previously worked at Maastricht University, VU University Amsterdam and spent two years as a visiting researcher at the Haas School of Business, University of California, Berkeley. She is chair of the Research, Advisory and Policy council of Child Helplines International and is also a member of the academic advisory board of NIMA. Van Dolen has published extensively in professional journals such as Journal of Retailing, Information & Management, Journal of Business Research, Journal of Business Ethics, Journal of Service Research, Child Abuse & Neglect, California Management Review, Journal of Computer Mediated Communication en Psychology & Marketing.