Prof. dr. Edith Smit and dr. Almila Akdag Salah present on the CCCT seminar on Friday 15 June

Center for Creation, Content and Technology (CCCT) Seminar

Friday, 15 June 2012, 16.00-17.00 (followed by drinks), Universiteitstheater, room 3.01

Under the CCCT umbrella, researchers from the humanities, the social and behavioral sciences, and the natural sciences collaborate in a multidisciplinary setting on information-rich research topics. CCCT is organising a bi-monthly seminar in which one of the three faculties hosts speakers from the other two to report on research activities that are of shared interest.

Speakers
Prof. dr. Edith Smit (Communication science, FMG, UvA)

Getting too close?

“Gezocht: Uw Renault met kenteken 57-FK-SL.”

“Dear Ms. Smit, as you have been using a special cream for skin problems recently, please take notice of our offer …”

Texts sent to me to convince me to sell my Renault in favour of a new Mitsubishi and to buy a special skin cream at the nearby drug store. Targeted and personalised advertising, based on my personal data, my recent internet clicks or my buying history. What is the effect of this kind of personalised persuasion, how private are our data, and to what extent are businesses entitled to make use of it? And more important, can we cope?
– Dr. Almila Akdag Salah (New Media Studies, FGw, UvA)

New Methods in Art History: How to map-out 150 million images in deviantArt?

Art History as a discipline has a history that is depleted with philosophical questions about what art is, how/if the artistic/aesthetic content of an object can be measured, or if an art work should have a message to the masses or not. On top of these ‘classical’ questions, new ones are introduced when material (especially visual) culture come to the fore with the impact of cultural studies: do we need to discern between high/low art? This talk will take the lead from this last question by examining an online social network site devoted to user-generated artworks. The oSNS in question is called deviantArt, with a member number of 19 million people and with a vast archive of more than 150 million images. This kind of social mechanism build around the compassion of displaying and sharing ‘amateur’ artworks calls for a new understanding as well as new methods to dissect the material at hand. I will talk about how we need to combine social network analysis, text analysis and image analysis in order to scrutinize deviantArt.

Date and Time
Friday, 15 June 2012, 16.00-17.00 (followed by drinks)

Location
Universiteitstheater, room 3.01
Nieuwe Doelenstraat 16
1012 CP Amsterdam

Background
Prof. dr. Edith Smit is professor and program director of Persuasive Communication (http://www.perscom.nl). Her research interests are attention to and effects of persuasive communication, both health related and marketing related, as well as the effects of tailored or customized communication. She has been actively involved with SWOCC for many years, currently as chair of the board (http://www.swocc.nl). She is also active as president-elect of the European Advertising Academy (http://www.icoria.org) and member of the Privacy Authority of the DDMA (http://ddma.nl/blog/privacy/).

Dr. Almila Akdag Salah studied at the Art History Department of the University of California, Los Angeles (UCLA), focusing on technoscience art and its place in the art historical canon. She was one of the first Digital Humanities Fellows of UCLA. Upon completing her PhD, she became a Postdoctoral researcher with the Virtual Knowledge Space (KNAW) – Knowledge Space Lab project, which contributes to the new research area of ‘maps of science’. Almila joints Digital Methods Initiative (University of Amsterdam, New Media Studies) with her Veni-grant to work on her new project. She is collaborating with Lev Manovich (University of California, San Diego), with Albert Ali Salah (Bogazici Uni, Computer Science Dept).

More info: http://www.ccct.uva.nl

http://www.linkedin.com/groups/Center-Creation-Content-Technology-4283821