Social Networking Sites and Interruptions in Organizational Settings: A Media Uses Perspective - New Trends in eHumanities

1. Hui Jung Chang, Fu-Jen Catholic University, Taiwan. Visitor e-Humanities group and 2. José de Kruif , Utrecht University

DATE

November 8, 2012

 

1. Hui Jung Chang, Fu-Jen Catholic University, Taiwan. Visitor e-Humanities group

Social Networking Sites and Interruptions in Organizational Settings:

A Media Uses Perspective

The goal of this paper is to systematically examine the associations between SNSs affordances and perceived level of SNSs interruption in the workplace in Taiwan, using Facebook as an example. It was examined from two aspects: why use Facebook (media characteristics and social influence models) and how Facebook is used (organization of work, knowledge-work activities, social, caring, climbing, and campaigning).

Data was gathered via convenience sampling and snowball sampling of “computer-using workers” in Taiwan between December 2010 and February 2011. The results indicated that while social presence, media richness and social influence are all significantly related to Facebook interruption, only one of Facebook-use purposes, organization of work, was negatively associated with the perceived level of Facebook interruption.

Bio

Hui Jung Chang is Professor at the Graduate Institute of Mass Communication, Fu-Jen Catholic University, Taiwan and Visiting fellow at the e-Humanities Group from August 2012 until January 2013.

Her research interest are: Network Analysis, Interpersonal Communication within Virtual Communities, Computer-mediated Communication, Cross-cultural Communication

Media Usages within Organizational Settings, Organizational Boundary Spanners.

(Presentation slides)

2. José de Kruif , Utrecht University

Text Mining a Nineteenth Century Media Hype

This paper records the results of research into publications (pamphlets and newspaper articles) on a nineteenth century political conflict: the ‘aprilbeweging’ of 1853, a passionate dispute between the government and protestant and Roman Catholic citizens. Digitized documents containing texts on this issue were researched with the help of state of the art text- and data mining tools.This software normally functions within commercial companies for analysis of for instance call centre databases. What do the customers think of our products? And within governmental institutions such as security, customs and police, for analyses of e-mails and phone taps.

But in this case, the instrument was employed to systematically take stock of the publications in this nineteenth-century media hype. It was used to answer such questions as: What contribution did the specific form of the nineteenth-century media landscape make to the development of the hype? What format of publication seems to fit the contents best?  And which genres can be distinguished and what kinds of argument do people use in these publications?

Sentiment analysis was used to list opinions on crucial actors and issues. Finally, the results of the text mining of media content, could systematically be compared to metadata like authorship, publisher, genre etc. by using data mining tools like cluster analysis.

Texts were thus surveyed on content as well as on other characteristics. The knowledge we thus acquire on the way conflicts were fought in the media will be discussed and may be we can talk about the issue which text mining components are a suitable method for this kind of research as well.

Bio

I studied social and economic history and wrote a masters thesis on poverty and poor relief. I obtained my PhD in cultural history. My thesis was on reading culture in the 18th century. In 2004 the Dutch Organisation for Scientific Research awarded me the Innovational Research grant VIDI, thus enabling me to start my own research group on the topic of 19th century news media. For this research I deployed the text mining techniques that will be the subject of the paper of November 8th.

I work part time as a researcher and part time as an ICT consultant for my colleagues at the Research Institute for History and Culture of the Humanities faculty of Utrecht University. Starting in 2013, I will take part in our new project: E-Humanity Approaches to Reference Cultures: The Emergence of the United States in Public Discourse in the Netherlands, 1890-1990.

(Presentation slides)